With 26 years in the software industry, I bring a wealth of experience to UX/Product Design. My focus on automation and genuine passion for design ensure a perfect blend of aesthetics and functionality in my work.
Over my career, I've dedicated myself to creating user-centric designs that balance beauty and usability.
I specialize in creating visually appealing and highly functional interfaces, striking the perfect balance between aesthetics and usability.
Proven success in leading large-scale projects from start to finish, ensuring seamless execution, meeting deadlines, and exceeding expectations.
I thrive in collaborative environments, fostering open communication and bringing out the best in diverse teams to achieve exceptional design outcomes.
Thank you for visiting. Let's collaborate and transform ideas into intuitive, user-centric designs together.
As part of the groundbreaking Prospr project, I designed a user interface enabling users to create intricate maps and spray plans for autonomous vehicles. Employing user-centered design principles, I transformed complex agricultural processes into intuitive interactions. This streamlined approach ensures efficiency and ease of use in an environment where safety is paramount.
DairyHQ™ is an advanced dairy parlour management system that simplifies the lives of farmers. With DairyHQ™, farmers can seamlessly record, report, and manage their cows while interacting with draft gates, milk meters, and the milking platform. I conducted in-depth interviews and user testing with prototypes involving farmers to tailor the software to unique farm environments. This process ensures a customized and intuitive solution for their specific needs.
Our Wai is a tailored river monitoring tool for New Zealand farmers, offering accessible current and historical water quality data in their catchment areas. This innovative solution not only provides data but also delivers customized solutions for individual challenges. With a user-friendly interface, farmers of all IT literacy levels can harness invaluable insights, empowering sustainable water management.