Experience
LIC Automation
2016 - 2020User Experience Architect
- User interviews
- Prototypes
- User testing
- Detailed UI specs for developers and testers
- Style guides for developers and testers
- Facilitating design thinking sessions
- User interface design
- Library of help videos
Significant Projects
- Protrack UX Lead – New Zealand’s leading dairy farm automation system
- Saber UX Lead – International dairy farm automation system
LIC
2014-2016Rapid Prototyping Design Lead
- Led the development of prototypes
- Defined strategies to ensure good UX practices
- Gathered feedback from users and subject matter experts
- Explored, developed and tested concepts rapidly, using design thinking methods and lean sprints
Significant Projects
- Agrigate – A system that combines data from multiple clients (LIC, Fonterra, Ravensdown) into a single place for farm management
- BCS Application – Phone application for rapidly recording the body condition of cows
Wheadon Creative
2005-2014User Experience Designer
- Website design and coding
- Digital animation
- Application design (Android & Apple)
- Email marketing
- Package design
- Brand creation
Significant Projects
- MiniMonos – Led design and illustration on childrens gaming platform
- Cisco – Provided UI content to US based development team
- Hunting & Fishing – Created New Zealand’s top selling camouflage print pattern
- Open Polytechnic – Course material interaction design
Open Wananga
2003-2005Web/Graphic Designer
- Website analysis and review
- Intranet analysis and review
- Web design and maintenance
- Maori/Pasifika design
Significant Projects
- RUN sportswear - Digital and print marketing
- Mahi Ora - Course material interaction design
INTAZ
2001-2003User Interface Team Lead
- Reported weekly to board of directors
- Managed UI team
Significant Projects
- ACC Worksafe – Multimedia CD-ROM
- SafeTsmart – Browser-based health and safety software
Nuverve
2000-2001Creative Director
- Led the design and build of major corporate sites
- Managed accounts and clients
- Project management
- Project pitch and proposals
Significant Projects
- United Video – Digital marketing
- Southern Cross – Digital marketing
- Sanitarium – Digital marketing
- Telecom Yellow Pages – Digital marketing
Transcom International
2000Contract
- Assembled a development team (interviewed and selected)
- Implemented quality procedures
Significant Projects
- Traveled to the UK to assess and report on a portal tool the UK office was working on
XSIQ
1999-2000Creative Lead
- Managed creative team (5 staff)
- Managed outsourced multimedia projects
Significant Projects
- Holden Australia – Streaming media site
- XSIQ - Interactive CD ROM and online tutoring for year 12 and 13 students
Webmasters
1999-1999Web Designer
- Interface design and HTML coding for large corporate websites
Significant Projects
- Southern Cross - Website design
- Fletcher Residential - Website design
- Toyota Finance - Website design
Jump Productions
1997-1999Web Designer
- Website design and build
- Multimedia design
Significant Projects
- Fire safety training – CD Rom
- CPR training – CD Rom
- The Edge – Website
Education
New Zealand Red Cross
2019Red Cross First Aid Certificate
Essential first aid for the workplace.
NNG
2016Nielsen Norman Group UX Certificate
I have completed the following Nielsen Norman Group exams
- Navigation design
- User interface principles
- UX basic training
- UX deliverables
- Working in cross functional teams
IDEO
2015Insights for Innovation
This 5-week course, was an in-depth look at the first phase of design thinking. The content covered exploring user needs, developing empathy for customers and extracting insights for creating products and services people want to use.
Unitec
1996Bachelor of Design, Level 2
During the second year of my Product Design Degree, I discovered web design and found a position in an established web/multimedia company. I completed my second year of a four-year degree and started my career as a user interface designer.
Skills
Digital prototyping
95%
Paper prototyping
90%
Design thinking facilitation
70%
Design sprint facilitation
75%
User testing
90%
User interviews
90%
User interface design
85%
Detailed UI specs
80%
Design for non-technical users
90%
